For those who prefer an espresso with an intensive aroma.
We present Franck Club
Thanks to Agilcon, Franck has become the first FMCG brand in Croatia and the region to implement Salesforce Marketing Cloud, an innovative digital marketing solution aimed at establishing direct contact with consumers and loyal customers. This project was realized as part of Franck Loyalty Club.
Did you know?
The word espresso comes from the Italian word esprimere, meaning to press. This is understandable, since espresso was invented in the early 20th century in the country famous for the art of pleasure - Italy. Espresso is a coffee beverage obtained by dark roasting coffee beans, thereby ensuring a greater quantity of extracted compounds and a stronger aroma. For an excellent beverage, it is of the utmost importance to ensure the appropriate grinding, proper packing of the coffee, setting the temperature and pressure of the machine, and ensuring the cleanliness of the machine itself. The parameters for preparing the beverage vary depending on the machine and the blends of ground coffee, and the beverage is prepared by forcing pressured steam through the ground coffee. The contact between the water and the coffee should last between 20 and 30 seconds, and the volume of beverage in the cup is about 30 mL. Preparing this beverage is a true science, and demands care and attention. The beverage consists of two parts, the foam and the liquid parts. One of the important properties of the foam is its persistence (how long it lasts), and its density and compactness. The foam should persist at least a few minutes before it fades. A cup of well prepared espresso should have a bright, warm and dark colored foam, intensive velvety texture of the liquid, and a strong and long-lasting taste. For the complete experience of this beverage, it is essential it be served immediately after brewing, so that the taster can enjoy all the cup has to offer.